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Sportingbet was founded in 1998 and since then company has acquired several smaller betting companies along the way, the most notable being SportingOdds.com back in 2002!

Today Sportingbet they are one of the biggest Sportsbook operators in the world with turnover in excess of £1.3 billion a year! Their Sportsbook operation spans numerous countries with branded sites operating exclusively in over 20 countries in Australia, Turkey, Italy, Spain, France & Russia to name but a few!

Although Sportingbet are one of the biggest online bookies in the world, there is certainly room for some improvement as far as their website and understaffed customer service is concerned. However, the reason for their rapid growth is their ability to provide a first-class betting service to customers in a range of 23 languages to date!

Sporting Bet`s flagship sports betting site, Sportingbet.com, is an above average Sportsbook site that is well organized and straightforward. Wagering here is easy for novices, while possessing many of the applications and functionality that you would normally expect to find on other top Internet based Sportsbook companies. Sportingodds, have a huge variety of sports and markets and maintain a large focus on US sports despite the fact that they no longer accept wagers from American customers.

Their ‘Free’ section makes it easy to keep track of all your bonuses or time-sensitive promotions, and their Next 5 Horse races option is a great idea for punters looking to jump right into racing action without delay. In Play wagering factors heavily into this site, even if the in play odds are quite poor at time and they offer both a Flash-based and HTML option for their In Play Wagering section. That is an option you will likely will not find on other Sportsbook sites!

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